Ninety-something tips for using Facebook for business
Sometimes I feel swamped by incoming advice on how to use Facebook for business. My Twitter feed and inbox are bulging with links to posts promoting ‘killer tips’, ‘top strategies’ and ‘essential how tos’. How often do these posts, from a variety of different people, repeat the same information and messages, I wonder?
I’ve decided to consolidate the wisdom from a batch of these posts into a single blog entry. While I’m focusing on Facebook tips, if this article proves useful, I may create similar posts for Twitter and LinkedIn.
For each post, I’ve pulled out the headline tips and provided a link so you can click through to read the detail, if you want.
As far as possible I have removed duplicate tips and advice. The posts are listed in the order that I came across them.
Facebook’s own top tips for posting in your Facebook Page:
- Use link posts to drive people to your website.
- Use engaging copy, images and videos.
- Share exclusive discounts and promotions.
- Provide access to exclusive information.
- Be timely.
- Plan your conversational calendar.
- Schedule your posts.
- Target your posts.
- Review the performance of your posts.
These tips come from Hubspot, a company specialising in tools for digital marketing:
- Don't create a dummy account for your business page. (By ‘dummy account’ they mean using a personal profile, an issue I cover in my article 'Stop using Facebook Profiles for business').
- Add a recognisable profile picture.
- Choose an engaging cover photo.
- Optimise the descriptions of your profile picture and cover photo by adding links.
- Bonus: Integrate your profile picture with your cover photo.
- Add a call-to-action (CTA) button to your cover photo.
- Customise your Facebook Page with apps -- then organise your tabs.
- Fill out your 'About' section with basic information, and add company milestones.
- Promote lead-gen and non-lead-gen content.
- Pin important posts to the top of your page.
- Decide whether you want Facebook fans to message you privately.
- Monitor and respond to comments on your page.
- Promote your page to generate more followers.
- Try some Facebook advertising to amplify what works.
Postplanner provides an app that helps you plan your social media content:
- Get targeted Likes.
- Experiment with how often you post.
This advice from Wishpond takes an alternative approach.
They take a look at different types of post from a variety of Facebook Pages and use these real-life examples to draw out suggestions of what could work for you.
- eReader Nation - Literary showdowns to increase engagement.
- Lazy Pants - Make your customers famous.
- Le Cig - Funny, crazy videos.
- June Designs - The customer shout-out.
- Beginner’s Oil Painting - Practical tips.
- SIPP Soda: Keeping it local.
Forbes has a lot to say on business issues, including providing its own Facebook tips:
- Offer value.
- Be strategic with images.
- Avoid lengthy posts.
- Focus on engagement.
- Connect like a friend, not a business.
Social Media Examiner is a great source of information and advice on using social media:
- Check your wall-posting preferences.
- Assign admin roles.
- Choose your featured Likes.
- Bookmark Facebook’s Page guidelines and reacquaint yourself with what’s changed recently.
- Use Facebook as a Page instead of as yourself.
Three tips from Entrepreneur.com:
- Get your fans off Facebook ... and onto your email list.
- A call to action.
- But be easy to find. Create a vanity URL.
Facebook tips from American Express:
- Integrate Facebook connect buttons into your company website.
- Be responsive.
- Don't make it all about you.
- Promote events.
- Be a resource.
- Run a contest.
- Partner with other small businesses.
How about these tips from the government of Queensland, Australia?
- Don't use Facebook for the 'hard sell'.
- Have a clear goal and strategy.
- Create a human voice for your business.
- Encourage comments and reply quickly.
- Promote your Facebook page.
- Use Facebook Insights to learn more about your customers.
Succinct Facebook Page tips from the Telegraph:
- Be different.
- Act fast.
Every social media expert has Facebook Page tips - these are from Jeff Bullas:
- Video channel with “How To” tutorials.
- News updates in your industry.
- Market research and surveys.
- Promote your thought leaders.
- Leverage the trust factor through shareable content.
- Provide customer service on Facebook.
Facebook Page tips from Social Media Today:
- Find the answers. Why are you on Facebook? What are your goals? Who is your target audience?
- Your Cover Should Talk.
- Understand the Platform.
- Use Facebook’s Features.
- Respond to All Comments.
- Cross promote.
A couple of tips from Smarta:
- Use Facebook friends to market your business
- Create a Facebook group to help your business.
Three Facebook tips with a local focus:
- Save Time When Replying To Fans’ Queries by using canned replies.
- Create Content for Walk-In Customers using Place Tips.
- Create Events For Local Customers.
Even more Facebook Page tips:
The article, ‘42 Facebook Marketing Tips’ from Texterra chops its advice very finely, with many of the tips looking very similar. That said, quite a few qualify to be listed here because they’ve not been covered earlier.
- Fill all the Page Info Fields.
- Invite All Your Email Contacts.
- Invite Your Friends.
- Invite Your New Friends.
- Thank Anyone Who Likes Your Business Page.
- Make Your Likes Section Public.
- Put a Link to Your Page in Your Twitter Account.
- Add a Link to Your Fan Page in Email Signature.
- Ask People to Like and Share Your Posts.
- Ask People to Follow Your Fan Page.
- Promote Your Page on all Social Networks You Use.
- Write a “10 Reasons to Like Our Facebook Page” Article.
- Write a Guest Post.
- Conduct a Webinar.
Here are two tips that haven’t popped up before:
- Test and Optimise Your Updates.
- Check Out Your Competition.
The final two Facebook Page tips:
- Highlight Posts.
- Set Your Featured Tabs.
Having got this far, I gave up. Article after article offered me tips that I’d seen before and were already listed here in some form.
That’s not to say that I might have missed a gem somewhere. If you come across a tip that I’ve not included, or if you’ve written an article including some original tips, please let me know.
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